HOW TO USE:

Marketing Planner Summary

I built this planner specifically for creatives, photographers & wedding pros - who are tired of spinning out when it’s time to market their business.

This isn’t about hustling harder and spinning in all directions. It’s about giving you a system that actually works with your brain and helps you stay visible without burning out.

Let’s break it down…

👁️ Why Visibility Matters

“Marketing” is just about getting more eyes on your work.

And not just any eyes - the right eyes. The people who are already looking for what you offer. But when you're stuck in a cycle of overthinking, perfectionism, or just not knowing what to say… visibility becomes this mountain that feels impossible to climb.

That’s where this planner comes in. It's here to help you build real marketing momentum - bit by bit, in a way that’s realistic and actually sustainable.

🎯 Why Most Creatives Drop Off

You either:

1. Have too many ideas and spin out.

2. Are doing the thing… but it feels like nothing is working.

Either way, you stop showing up. You don’t have a system that keeps you connected to why you’re doing this.

That’s why this planner starts with vision and rhythm, not just tasks.

✨ Step One: Set the Vision

Please don’t skip this. The first section asks you to:

• Define your personal goals

• Set business goals

• Brain-dump 3 simple things you can do this week to move closer to your six-month vision

This isn’t about manifesting your dream life with a Pinterest board. It’s about building it - with small, consistent moves.

🔁 Results don’t come from what you try. They come from what you stick to.

🌞 Step Two: Start Your “Magic Morning”

This part changed my life.

Your magic morning doesn’t need to be a complicated 5am ice bath–journaling–sun salutation combo. It can be:

• Stay off your phone for at least an hour after waking (I use Opal)

• Replace the phone habit with a new habit (journal, reading, meditation)

• Or literally just sit, put on some chill music, and do nothing (we have lost the art of doing nothing).

Why it matters: when you start your day in your own energy (vs. the internet’s), you set yourself up to actually create versus react.

🚀 Step Three: Work on High Impact Tasks First

Devote the first hour of your workday to tasks that grow your business - before email, before Instagram scrolling, before reacting to emails. This is time alchemy.

Use that hour to do anything that is focused on building:

• Plan out steps for a big goal project

• Create one Instagram post

• Draft a blog for SEO

• Plan an educational carousel

• etc, anything that is focused on expanding visibility to get more eyes on your creations.

Motivation is cultivated, and built by movement. And real effective movement is easiest when we keep it simple and carve out intentional time.

📓 Defining Your “Expanders”

In the planner, there’s a section to identify 3 people who represent the kind of business/life you want to create.

Then you ask:

• What do they have that I want?

• What do they do that I’m not doing?

• What skills would I need to learn to do something similar in my way?

This is about resonance, not replication. Focus deeper than their amount of Insta followers or money successes - who are they? Why are you drawn to them? We’re decoding our inspiration into real actions we can take.

💬 Determine The Goal of Your Instagram Posts

A single piece of content cannot “do it all.”

Most of us expect every post to: Grow our account AND go viral AND nurture our audience AND sell our services AND rank on Google 🙃

No. Pick one goal per post.

In the planner, you’ll find prompts to help you decide:

• Do I want to be seen as a leader? → Post an Educate or Establish piece

• Am I building community? → Post something that Engages

• Want to get in front of more clients? → Post SEO-targeted content

Pro tip: storytelling is the content trend for 2025. Don’t underestimate the power of sharing one real story- your own or your client’s.

🧠 SEO (a gift to photographers + wedding pros)

Yes, it still works. It is SO POWERFUL for photographers and wedding pros.

You’ll find space in the planner to:

• Brainstorm blog post ideas (don’t overthink—just come up with the next 3)

• Plan posts that rank on Google and go after Magic Keywords.

• Map your month with a super simple content calendar (like 1 blog post + 1 IG post a week)

This is all about setting a pace you can stick to.

🗓 Your Weekly & Monthly Planner

Set your own marketing rhythm. The goal is consistency that feels doable, almost “stupid simple.” Like:

• Week 1: One reel, one blog post

• Week 2: Three carousels

• Week 3: Two posts + one reel

Even one hour a day is enough to change everything.

Imagine where your business will be in six months if you spend one hour per day on building visibility.

🧭 Your Daily Plan (A Quick Recap)

Here’s your simple ritual:

1. Start with your magic morning

2. Read your future vision

3. Time block your day (I love the Time Finder app for this)

4. Spend your first hour on a high-impact task (SEO, blog, post - not email!)

5. Celebrate the step you took, no matter how small

This isn’t about “going viral”. This is about building the kind of brand that still exists (and thrives) a year from now.

💌 Final Note from Me

You don’t need to post 4x times a day.
You don’t need 20K followers.
You don’t need to be a marketing expert.

You just need:

• A system that is connected to building your future vision.

• A rhythm that works with your energy.

• A simple marketing system you can use on repeat - to build the future you want starting today.

If you want to go deeper into SEO for Google, SEO for Instagram, developing your voice and brand - I got you.

Everything I teach has been tested over years to be the easy and most effective ways to expand visibility for real, for the long term. You can check out all my current programs here.

You can always DM me on Instagram @catalinajean if you have questions or want to nerd out more.

See you there. 💻💫