learn seo for socials
✻
learn seo for socials ✻
SEO
for Socials
Turn Your Instagram Into a Search Engine
Book clients from your posts, reels, and TikToks, without stressing about likes, views, or followers.
With strategic keyword-rich posts, you can bypass the algorithm and get discovered by clients ready to say yes.
The Social Media Shift No One Told You About
Instagram used to be simple: post pretty photos, get likes, maybe grow your following. But today? The game has completely changed.
The feed is entertainment-driven - short videos, trends, ads.
Growth posts rarely bring in real inquiries.
Engagement doesn’t equal bookings.
Here’s what most business owners don’t realize: SEO now works on social. Your Instagram posts, carousels, and even TikToks can appear in Google search results, right alongside blog posts and websites.
That means your content can reach people already searching for what you do, not just people who happen to scroll past.
This isn’t about chasing algorithms. It’s about building a repeatable visibility system that puts your work in front of clients who are ready to book.
After the course, you’ll know how to:
✔ Turn social media into a booking engine → create posts that show up on Google and attract ready-to-hire clients.
✔ Confidently use Magic Keywords → know exactly which words to put in captions, carousels, and reels so your work gets found.
✔ Plan content with purpose → understand growth posts, nurture posts, and SEO posts and focus on the ones that actually lead to inquiries.
✔ Repurpose smarter, not harder → take one wedding, shoot, or event and spin it into multiple high-ROI posts without burning out.
✔ Build a sustainable system → have a simple, repeatable content workflow that works in the background.
If you’re tired of:
✘ Posting into the void with little to show for it.
✘ Feeling like you need thousands of followers to matter.
✘ Spending hours making content that gets likes but not inquiries.
…then SEO for Socials is for you.
Here’s the scoop…
Expert Instruction
Built from over a decade of hands-on testing, ranking, and booking through SEO-driven marketing.
Easy-To-Complete Modules
Bite-sized lessons designed to be finished quickly, so you can learn, implement, and see results without overwhelm.
Not Tech Savvy?
This course is designed to simplify the tech side, making it easy to understand and apply.
And includes these bonuses…
Image Optimization SEO Toolkit
My 4 step easy process to ensure every photo posted on your socials & website has perfect alt text for great SEO.
SEO Cheatsheet & Checklist
Step-by-step SEO foundations that help photographers and wedding pros get found online.
Magic Keywords Playbook
Proven plans of high-value keywords that don’t just drive traffic, but bring in real inquiries.
Proof It Works — Even on Small Accounts
When in research mode for creating SEO for Socials, I wanted to test it in the realest way possible. Not on a big account. Not with years of momentum.
But on a tiny account - my second photography Instagram with only 237 followers.
Here’s what happened:
I applied the SEO for Socials Method for just 4 weeks.
I posted using Magic Keywords, without stressing about likes or follower growth.
Within that short test period, I booked two weddings directly from those posts (just over $16k in revenue)
No metrics hacks. No trending audio. No viral reels. Just the right keywords in the right places with the right tactics, so those posts showed up where real clients were searching.
And here’s the kicker: these same posts got almost no engagement inside Instagram. Hardly any likes, minimal comments.
But they did exactly what they were designed to do: show up in search, connect with ready-to-book clients, and bring in real inquiries.
What Is Included
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What Is Included 〰️
❇︎ Module 1 —
The New Social Media Landscape
Stop chasing likes, start booking clients.
Understand why Instagram isn’t just a photo app anymore and what that means for your business.
Learn how SEO now works on social so your posts can rank on Google.
Shift from chasing engagement to creating content that actually leads to inquiries.
❇︎ Module 2 —
The Four Types of Magic Keywords
Find the exact keywords that bring you clients.
Discover the 4 types of Magic Keywords: Broad, Specific, Roundups, and Catfish.
Learn how to identify the right keywords for your market and specialty.
Use them in captions, carousels, and reels so your posts show up in search.
❇︎ Module 3 —
The SEO For Socials Method
Step-by-step instructions to fully optimize posts so they show up in front of clients already searching for your services.
Learn exactly how to structure captions, carousels, and reels so they’re SEO-ready.
Follow a repeatable system that gets your posts ranking on Google without extra effort.
Confidently create content that attracts ready-to-book clients, not just casual scrollers.
❇︎ Module 4 —
Smart Repurpose System
Stretch every wedding, every gallery, every event into a stream of posts that keep you visible.
Turn one wedding, shoot, or event into multiple posts, captions, and reels.
Repurpose content across platforms to maximize visibility.
Use templates and checklists to make content creation quick and repeatable.
❇︎ Module 5 —
How to Easily Create SEO Reels & TikToks
Quick, easy short form video that get seen - create in under 15 minutes.
Learn two simple methods: Instagram templates (plug-and-play) and Canva (desktop-friendly).
Access curated reel templates and a list of songs organized by vibe.
Create polished reels without overcomplicating editing.
✺ Frequently asked questions ✺
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SEO for Socials is designed specifically for photographers (wedding, family, elopement, studio, newborn, boudoir), videographers, and wedding pros (planners, florists, DJs, and more).
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No. SEO for Socials works even if you have fewer than 500 followers. The strategies are designed to get your posts discovered through search — not through likes, shares, or follower count.
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Yes. Website SEO and Social SEO work best together. Your website builds long-term visibility, while social SEO gives you additional “entry points” for clients actively searching.
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Not necessarily, but volume matters. SEO for Socials is built on the idea that the more keyword-rich posts you create, the more chances you have to show up on Google.
That’s why I teach you how to quickly repurpose shoots into multiple posts and batch content, so posting consistently (whether that’s 3x a week or daily) becomes realistic and sustainable.
More posts = more keywords = more rankings.
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This course is built with step-by-step instructions, video walkthroughs, and simple checklists. If you can upload a photo to Instagram, you’ll be able to follow this system.
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Yes - in fact, that’s exactly who this course is for.
SEO for Socials takes the pressure off engagement, trends, and endless scrolling. Instead, you’ll learn a repeatable workflow to batch and schedule posts in volume, so Instagram becomes a simple marketing tool, not a daily stressor.
With the system in place, your posts keep working for you in search, even when you log off.
Have a question not answered here? Feel free to hit me up on insta @catalinajean
MEET YOUR PROFESSOR / HIGH PRIESTESS OF SEO™
I help creatives become amazing at marketing without burnout
I used to think it would be impossible to book without posting everyday, dancing on reels, or jumping on every trend.
This sounded exhausting. I knew I HAD to find another way.
And I cracked the codes. These are the exact systems I use to book out every year, with 30–80+ inquiries per month - without ever chasing likes or obsessing over Instagram trends.
Since then, I’ve helped hundreds of photographers and wedding pros turn their websites and socials into magnetized client machines.
No burnout. No dancing on Reels. No praying to the algorithm gods.
It’s zero-cost marketing with massive ROI.
Simple. Sustainable. Scalable.
Let’s take the mystery out of marketing together.
✺ My Education Philosophy ✺
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Every single one of my courses whether $11 or $1000 is built for one goal: that you leave with real, actionable skills you can put into practice right away.
Learning Design Foundations
My courses are grounded in proven educational psychology so they’re not just informative, but easy to absorb:
Cognitive Load & Chunking → lessons are broken into short, manageable pieces so your brain doesn’t get overloaded.
Scaffolding & Step-by-Step Support → skills build gradually with guidance at each stage.
Executive Function Support → structured guides, checklists, and clear next steps reduce overwhelm and decision fatigue.
Distributed Practice → specific pacing schedules provided for all longer courses help you stay motivated and avoid the “overwhelm effect” of feeling behind.
Universal Design for Learning (UDL)
Each program is intentionally designed to be accessible for different learning styles, including ADHD/ADD:
Multiple Means of Engagement → short lessons, clear outcomes, and flexible options to reduce stress and keep focus.
Multiple Means of Representation → concepts are taught through both video and written guides, with organized sections you can easily return to.
Multiple Means of Action & Expression → practical exercises (keyword planners, content calendars, quizzes, final exams) so you actually apply what you’ve learned, not just listen to theory.
The Result
You’ll find clear, accessible, and repeatable systems instead of long lectures or walls of text. Each course gives you tools you can immediately plug into your workflow, helping you grow with confidence and ease.
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It is difficult at times to watch the “passive income” industry erode the beauty that is education.
Have you ever purchased a course and found that it didn’t provide at all what it promise? Yeah, me too. The problem is not education and online courses, the problem is the wide use of unethical marketing language.
Learning is one of the most powerful experiences we get to have as humans. The spark when something finally clicks, the empowerment of gaining a tool you can use for life, the confidence that comes from clarity.
Education should be designed for transformation, not just transaction.
When courses are churned out only as “products” to sell on autopilot, they so often lose the heart of what makes learning meaningful: structure, clarity, and the care that goes into guiding someone through change.
My approach is different. I design with psychology in mind, with ADD in mind, with busy, overwhelmed creatives in mind. I believe education should feel accessible, sustainable, and even enjoyable, not like another weight added to your to-do list. Every video, checklist, and planner I create is deeply, intentionally focused on transformation through the gaining of real skills.
Because when education is done well, it isn’t passive at all. It actively reshapes the way you see yourself, your work, and what’s possible.
My goal with every course is to show you how to open more doors for what is possible for you.
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Marketing isn’t the enemy. Bad marketing is. The kind that shoves junk in front of you, or treats people like numbers instead of humans. But marketing itself? It’s how someone who’s been looking for exactly what you do - finally finds you.
I don’t believe in creating throwaway content just to “feed the machine.” I believe in showing up with clarity and intention, so your work reaches the people it is meant for.
When it’s done with honesty and care, marketing doesn’t take - it gives. It gives your clients the chance to discover you, to be supported by you, to say, “Yes, this is what I’ve been searching for.”
Good marketing is an act of service. It clears the path for clients who are already looking for exactly what you offer, so they don’t have to wade through all the noise to find you.
Marketing is simply the connection point. The invitation. The door that lets someone step into your world instead of getting lost in the noise.
This is the marketing I teach. I teach you how to build more portals for your ideal people to easily find you.
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