Essential SEO Starter Kit
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Essential SEO Starter Kit \
Essential SEO Starter Kit
INTRODUCING
This is the foundational course to finally understand how SEO works. You will learn the theory and then create your first piece of fully optimized content.
This is EVERYTHING you need to get started with SEO - in a course you can complete in ONE DAY, with your first fully optimized blog post completed in 15 mins a day for 5 DAYS.
What is SEO and Why Does it Matter?
SEO—Search Engine Optimization—is the art and science of making your website discoverable to the people who need what you offer.
Your ideal audience is already searching for what you do. SEO helps bridge the gap between their search and your services.
Optimizing blog posts is the laser focused tactic to get in front of real potential clients. I have used the tactics in this course to get page 1 on Google for hundreds of keywords.


What you will learn
1 —
Main SEO Foundational Training
Understand how SEO works, what Google is looking for, and the steps you can take today to start ranking. Includes a live review of a fully SEO optimized piece of content.
2 —
Live Blog Post Review
I'll walk you through a fully optimized piece of content that ranks on Google and review some fun extra credit tips to make your content stand out.
3 —
AI Deep Dive Training + Prompts
I will teach you how to work with AI to create engaging written content that includes your human expertise. How to train AI to sound like you and guide it to create SEO super powered content.
4 —
Step-By-Step SEO Content Outlines
I will show you exactly the step-by-step process I use to create fully optimized blog posts, provide example outlines
Here’s the scoop…
Expert Instruction
This class includes all the steps I took first to get on page 1 for hundreds of keywords.
Easy-To-Complete Modules
Learn SEO foundations and creating great content in just ONE DAY.
Not Tech Savvy?
This SEO course is designed to simplify the tech side, making it easy to understand and apply.
And includes these bonuses…
Image Optimization SEO Toolkit Mini Course
My 4 step easy process to ensure every photo on your website is optimized for great SEO.
5 Day Digital SEO Advisor
Step-by-step guidance to create fully optimized content in just 5 days. Like having an SEO coach in your pocket.
Check Your Rankings with Your Phone
How to Easily Utilize Rank Tracker Apps with walk-throughs of how to easily check your rankings on your phone.
I help creatives become amazing at marketing without burnout
MEET YOUR PROFESSOR / HIGH PRIESTESS OF SEO™
Hi, I’m Catalina Jean! With over 8 years experience teaching SEO and marketing in workshops, conferences, and 1-on-1 mentorships to hundreds of photographers and small business owners.
I have personally used SEO to achieve and maintain six figures of revenue while never having to worry about social media or Instagram or any of their algorithm changes.
I receive on average 30-80+ inquiries each month and never have to worry about booking out each and every year.
If you are spending countless hours trying to figure out SEO and just not ranking, this class is perfect for you. This course includes all the steps I have taken to get on page 1 for over 100+ keyword phrases. Utilizing this no-cost marketing avenue to make over six figures in revenue — consistently, every year, with little work.
1600+ Current Students Getting Wins…
SEO Isn’t Just a Skill—It’s Your Gateway to Freedom.
With SEO, you’re building a system that works for you 24/7.
You’re not just driving traffic—you’re creating opportunities, connecting with dream clients, and building a business on your own terms.
It’s about giving you the tools to grow your business in a way that is authentic, empowering, and sustainable.
You’re already doing amazing work—let’s make sure the world can find it.
✺ My Education Philosophy ✺
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Every single one of my courses whether $11 or $1000 is built for one goal: that you leave with real, actionable skills you can put into practice right away.
My approach is different. I design with psychology in mind, with ADD in mind, with busy, overwhelmed creatives in mind. I believe education should feel accessible, sustainable, and even enjoyable, not like another weight added to your to-do list. Every video, checklist, and planner I create is deeply, intentionally focused on transformation through the gaining of real skills.
Learning Design Foundations
My courses are grounded in proven educational psychology so they’re not just informative, but easy to absorb:
Cognitive Load & Chunking → lessons are broken into short, manageable pieces so your brain doesn’t get overloaded.
Scaffolding & Step-by-Step Support → skills build gradually with guidance at each stage.
Executive Function Support → structured guides, checklists, and clear next steps reduce overwhelm and decision fatigue.
Distributed Practice → specific pacing schedules provided for all longer courses help you stay motivated and avoid the “overwhelm effect” of feeling behind.
Universal Design for Learning (UDL)
Each program is intentionally designed to be accessible for different learning styles, including ADHD/ADD:
Multiple Means of Engagement → short lessons, clear outcomes, and flexible options to reduce stress and keep focus.
Multiple Means of Representation → concepts are taught through both video and written guides, with organized sections you can easily return to.
Multiple Means of Action & Expression → practical exercises (keyword planners, content calendars, quizzes, final exams) so you actually apply what you’ve learned, not just listen to theory.
The Result
You’ll find clear, accessible, and repeatable systems instead of long lectures or walls of text. Each course gives you tools you can immediately plug into your workflow, helping you grow with confidence and ease.
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It is difficult at times to watch the “passive income” industry erode the beauty that is education.
Have you ever purchased a course and found that it didn’t provide at all what it promise? Yeah, me too. The problem is not education and online courses, the problem is the wide use of unethical marketing language.
Learning is one of the most powerful experiences we get to have as humans. The spark when something finally clicks, the empowerment of gaining a tool you can use for life, the confidence that comes from clarity.
Education should be designed for transformation, not just transaction.
When courses are churned out only as “products” to sell on autopilot, they so often lose the heart of what makes learning meaningful: structure, clarity, and the care that goes into guiding someone through change.
My approach is different. I design with psychology in mind, with ADD in mind, with busy, overwhelmed creatives in mind. I believe education should feel accessible, sustainable, and even enjoyable, not like another weight added to your to-do list. Every video, checklist, and planner I create is deeply, intentionally focused on transformation through the gaining of real skills.
Because when education is done well, it isn’t passive at all. It actively reshapes the way you see yourself, your work, and what’s possible.
My goal with every course is to show you how to open more doors for what is possible for you.
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Marketing isn’t the enemy. Bad marketing is. The kind that shoves junk in front of you, or treats people like numbers instead of humans. But marketing itself? It’s how someone who’s been looking for exactly what you do - finally finds you.
I don’t believe in creating throwaway content just to “feed the machine.” I believe in showing up with clarity and intention, so your work reaches the people it is meant for.
When it’s done with honesty and care, marketing doesn’t take - it gives. It gives your clients the chance to discover you, to be supported by you, to say, “Yes, this is what I’ve been searching for.”
Good marketing is an act of service. It clears the path for clients who are already looking for exactly what you offer, so they don’t have to wade through all the noise to find you.
Marketing is simply the connection point. The invitation. The door that lets someone step into your world instead of getting lost in the noise.
This is the marketing I teach. I teach you how to build more portals for your ideal people to easily find you.