learn magic keywords
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learn magic keywords ✻
Magic
Keywords
Playbook
You’ve got the talent, the portfolio, and the passion… now let’s make sure clients actually find you.
Because if inquiries still feel slow, random, or unpredictable… it’s not your fault.
It’s your keywords.
What are Magic Keywords &Why Do They Matter?
Magic Keywords are the exact words and phrases couples type into Google, Instagram, or Pinterest when they’re actively planning and hiring. They’re not just “pretty words” or high-traffic phrases. They are buyer-focused keywords chosen to match the hiring journey.
Using the wrong keywords leads to empty traffic and no bookings, while using Magic Keywords puts your work in front of couples who are ready to inquire.
Every blog post, caption, and website page becomes a booking portal, and over time these small moves stack into a sustainable system that keeps inquiries coming in - even when you step away from marketing.
After the course, you will…
✔ Know exactly which keywords attract clients ready to book (no more wasting time on random traffic)
✔ Follow thoroughly tested keyword plans tailored to your specialty (wedding, elopement, family, studio, planning, etc) so you know exactly where to start
✔ Show up on Google, IG, TikTok, YouTube, Pinterest for keywords your real customers are actually searching
✔ Turn blogs, captions, and website pages into client-booking portals that work on autopilot
You’ll finally stop:
✘ Guessing which keywords might bring in clients
✘ Writing blogs or captions that get clicks but zero inquiries
✘ Stuffing random keywords into posts and confusing Google
✘ Spending hours on content that never leads to bookings
Instant Magic
Keyword Plans
for your speciality
WEDDING PROS
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FAMILY
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NEWBORN
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VIDEOGRAPHERS
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ELOPEMENT PHOTOGS
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STUDIO
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FLORIST
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WEDDING PLANNER
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WEDDING PROS ✻ FAMILY ✻ NEWBORN ✻ VIDEOGRAPHERS ✻ ELOPEMENT PHOTOGS ✻ STUDIO ✻ FLORIST ✻ WEDDING PLANNER ✻
Here’s the scoop…
Expert Instruction
This class includes keyword plans I have used with my 1-on-1 coaching clients for the last 8 years.
Easy-To-Complete Modules
Complete the Magic Keywords Masterclass and get your keyword plan in ONE DAY.
Not Tech Savvy?
This course is designed to simplify the tech side, making it easy to understand and apply.
And includes these bonuses…
Image Optimization SEO Toolkit Mini Course
My 4 step easy process to ensure every photo on your website is optimized for great SEO.
SEO Cheatsheet & Checklist
Step-by-step SEO basics that help photographers and wedding pros get found online.
30 Day Marketing Planner
Simple daily actions designed to turn overwhelm into steady momentum for your business.
✺ FAQS✺
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This course is specifically designed for photographers (wedding, family, elopement, studio, newborn, boudoir), videographers & wedding pros (planners, florists, DJs, etc)
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Most “keyword suggestions” out there are trash for photogs + wedding pros. Yes, even ChatGPT and keyword planning apps. I have done extensive testing and have yet to find an AI or app that can give the keywords we need to bring in real, ready-to-book customers.
With this course you are getting access to the keyword plans I give to my 1-on-1 coaching clients.
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Nope! Every platform utilizes SEO and keywords. Instagram, TikTok, Pinterest, YouTube, etc.
You can use these magic keywords on every platform.
Get your keyword plan, use on repeat.
Have a question not answered here? Feel free to hit me up on insta @catalinajean
I help creatives become amazing at marketing without burnout
MEET YOUR PROFESSOR / HIGH PRIESTESS OF SEO™
I used to think it would be impossible to book without posting everyday, dancing on reels, or jumping on every trend.
This sounded exhausting. I knew I HAD to find another way.
And I cracked the codes. These are the exact systems I use to book out every year, with 30–80+ inquiries per month - without ever chasing likes or obsessing over Instagram trends.
Since then, I’ve helped hundreds of photographers and wedding pros turn their websites and socials into magnetized client machines.
No burnout. No dancing on Reels. No praying to the algorithm gods.
It’s zero-cost marketing with massive ROI.
Simple. Sustainable. Scalable.
Let’s take the mystery out of marketing together.
✺ My Education Philosophy ✺
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Every single one of my courses whether $11 or $1000 is built for one goal: that you leave with real, actionable skills you can put into practice right away.
My approach is different. I design with psychology in mind, with ADD in mind, with busy, overwhelmed creatives in mind. I believe education should feel accessible, sustainable, and even enjoyable, not like another weight added to your to-do list. Every video, checklist, and planner I create is deeply, intentionally focused on transformation through the gaining of real skills.
Learning Design Foundations
My courses are grounded in proven educational psychology so they’re not just informative, but easy to absorb:
Cognitive Load & Chunking → lessons are broken into short, manageable pieces so your brain doesn’t get overloaded.
Scaffolding & Step-by-Step Support → skills build gradually with guidance at each stage.
Executive Function Support → structured guides, checklists, and clear next steps reduce overwhelm and decision fatigue.
Distributed Practice → specific pacing schedules provided for all longer courses help you stay motivated and avoid the “overwhelm effect” of feeling behind.
Universal Design for Learning (UDL)
Each program is intentionally designed to be accessible for different learning styles, including ADHD/ADD:
Multiple Means of Engagement → short lessons, clear outcomes, and flexible options to reduce stress and keep focus.
Multiple Means of Representation → concepts are taught through both video and written guides, with organized sections you can easily return to.
Multiple Means of Action & Expression → practical exercises (keyword planners, content calendars, quizzes, final exams) so you actually apply what you’ve learned, not just listen to theory.
The Result
You’ll find clear, accessible, and repeatable systems instead of long lectures or walls of text. Each course gives you tools you can immediately plug into your workflow, helping you grow with confidence and ease.
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It is difficult at times to watch the “passive income” industry erode the beauty that is education.
Have you ever purchased a course and found that it didn’t provide at all what it promise? Yeah, me too. The problem is not education and online courses, the problem is the wide use of unethical marketing language.
Learning is one of the most powerful experiences we get to have as humans. The spark when something finally clicks, the empowerment of gaining a tool you can use for life, the confidence that comes from clarity.
Education should be designed for transformation, not just transaction.
When courses are churned out only as “products” to sell on autopilot, they so often lose the heart of what makes learning meaningful: structure, clarity, and the care that goes into guiding someone through change.
My approach is different. I design with psychology in mind, with ADD in mind, with busy, overwhelmed creatives in mind. I believe education should feel accessible, sustainable, and even enjoyable, not like another weight added to your to-do list. Every video, checklist, and planner I create is deeply, intentionally focused on transformation through the gaining of real skills.
Because when education is done well, it isn’t passive at all. It actively reshapes the way you see yourself, your work, and what’s possible.
My goal with every course is to show you how to open more doors for what is possible for you.
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Marketing isn’t the enemy. Bad marketing is. The kind that shoves junk in front of you, or treats people like numbers instead of humans. But marketing itself? It’s how someone who’s been looking for exactly what you do - finally finds you.
I don’t believe in creating throwaway content just to “feed the machine.” I believe in showing up with clarity and intention, so your work reaches the people it is meant for.
When it’s done with honesty and care, marketing doesn’t take - it gives. It gives your clients the chance to discover you, to be supported by you, to say, “Yes, this is what I’ve been searching for.”
Good marketing is an act of service. It clears the path for clients who are already looking for exactly what you offer, so they don’t have to wade through all the noise to find you.
Marketing is simply the connection point. The invitation. The door that lets someone step into your world instead of getting lost in the noise.
This is the marketing I teach. I teach you how to build more portals for your ideal people to easily find you.